Snickers Announced as Official Chocolate Partner of Al Nassr for the 2024/25 Season

Al Nassr has unveiled an exciting new partnership with Snickers, one of the world’s most beloved chocolate brands, marking Snickers as the Official Chocolate Partner for the 2024/25 season. As part of this collaboration, Snickers will feature its logo prominently on the sleeve of AlNassr's training kits, symbolizing a unified commitment to excellence both on and off the field.

The partnership was officially launched in Riyadh, where AlNassr’s CEO, Guido Fienga, and Mars Wrigley Saudi Arabia’s General Manager, Ahmed Helaly, expressed their shared vision to leverage this alliance to reach broader audiences locally and globally. Fienga celebrated the partnership, stating, “We are thrilled to welcome Snickers to Al Nassr’s growing network of esteemed partners. This alliance with such an iconic brand supports our international goals and strengthens Al Nassr’s reputation as a top-tier club capable of attracting premier global partners.”

This collaboration aligns with Al Nassr’s strategy to expand its international footprint by joining forces with influential global brands. With a keen focus on fan engagement, the club is committed to growing its presence across the MENA region and beyond, engaging fans worldwide in a shared passion for football.

Ahmed Helaly, GM of Mars Wrigley Saudi Arabia, highlighted Snickers’ dedication to elevating the sports experience for fans across the Kingdom, stating, “Snickers is proud to partner with Al Nassr, a football powerhouse in the region. Through this partnership, we aim to enhance the experience for all players and fans, fostering an atmosphere of excitement as they cheer on their favorite team with Snickers in hand.”

Helaly added, “We believe sports unite people, and with Snickers, we want to contribute to that joy, building connections and moments of everyday happiness for fans and players alike.”

Snickers will gain extensive visibility across AlNassr’s social media, TV broadcasts, and in-stadium events, further solidifying its place in the sports arena. This partnership provides Snickers with a unique platform to engage with fans of the MENA region’s leading football club and to amplify its brand presence in the sports world.

Together, AlNassr and Snickers are set to deliver engaging promotions, unforgettable fan experiences, and dynamic activations, fueled by their shared drive to exceed expectations and satisfy fans’ hunger for victory.